I often times find that many companies are confused when it comes to the benefits of corporate blogging. They know what a blog is and how it works. However, they are unsure of the benefits and why they need to get involved. Does this sound familiar?
Here are three common questions that are constantly thrown my way. Hopefully the answers will help you better understand why a corporate blog can help your business, regardless of the industry or size.
How often should I post?
This is a common question for a variety of reasons:
- Most people have a difficult time finding enough time to make regular posts to their blog
- A large number of people despise writing, making them wonder if a corporate blog is really “worth it”
While there is no right or wrong answer to this question, I always suggest posting two to four times per week if possible.
What should I say?
It is easy for me to sit here and say that you should make at least two posts per week. That being said, this is easier said than done in many situations.
If you need any guidance regarding what your posts should touch on, check out this article.
What can a blog do for my online presence?
With so many variables, there is no way of saying for sure how long it will take to see a positive impact or what to expect in terms of results.
As long as you stick with your blog, month after month, here are a few things you can eventually expect:
- Higher search engine rankings
- Engagement with your audience
- The ability to show that you are an expert in your field
These are just a few of the many questions that you may have as you contemplate the need for a corporate blog.
If you have any specific questions, feel free to leave a comment or contact me direct for more information.