Two Great Pieces from the Newsletter

In addition to working as a freelance writer and social media marketing professional, I dabble (from time to time) in the world of domaining. While I have worked with many sellers over the years, has all been one of my favorites.

You can do more than buy domains from this company. You can also learn quite a bit about improving your online presence. Sure, they focus primarily on domain name acquisition but every now and again they publish a great piece on social media or another related topic.

There are two pieces from their October 2012 newsletter that I want to bring to your attention:

My primary reason for sharing these links is simple: the content is easy to read, straight to the point, and full of useful information for beginners.

If you are interested in more information on these topics, check out two of my most recent blog posts:

Remember, you can find good information anywhere. The last thing I was expecting today was a newsletter from that offered Facebook and Twitter advice. However, this was exactly what came through – and I am glad it did.

Facebook for Business – Yes or No?

There is no denying the fact that Facebook is a popular tool among users who are interested in sharing photos, keeping tabs on friends, and staying in touch.

Despite the fact that you may spend many hours a week on your personal Facebook account, there is a good chance that you may be overlooking the importance of this tool from a business perspective.

Should I use Facebook for business? I could write a long post on why the answer is yes. Instead, I will simply say this:

There are more than one billion people on Facebook. By having a page for your business, you can target these people with the goal of turning them into customers.

Over the years, I have created Facebook business pages for hundreds of clients. Additionally, I currently manage many of these pages by making regular updates and helping increase the number of “likes.”

Although I have a lot to say (more to come in future posts), those who are new to using Facebook for their business can learn a lot by visiting these two official pages:

If you scour both of these resources provide by the social media giant, you are sure to come away with a better understanding of what you should and should not be doing.

Benefits of Facebook for Business

If you don’t yet have a Facebook business page, you don’t want to be bored with the details. Instead, you want to know what it can do for you.

Here are a few of the benefits that many others are currently enjoying:

  • Increase customer and prospect engagement
  • Drive traffic to your primary website and/or blog
  • Generate more leads
  • A place to share company updates, photos, and more

If you are going to get serious about your online presence, it is essential to have a high quality Facebook page for your business.

Does my Business need a Twitter Account?

Some people use Twitter for personal reasons. They enjoy using this tool to communicate with friends and family. Others use this social media service day after day, never actually signing into an account or posting a Tweet. Instead, they simply keep tabs on others.

Don’t forget about another group: those who harness the power of Twitter for their business.

Despite tens of millions of users, many small business owners are slow in getting involved. They realize that many of their colleagues and competitors are using the service, but for one reason or the next they continue to lag behind.

There are many reasons why businesses avoid Twitter like the plague:

  • They don’t see the value
  • They don’t know what type of information to post
  • They don’t have the time to manage their account

Does this sound familiar? Fortunately, there are solutions to all of these potential issues.

There is no rule saying that you have to create a Twitter account for your business. You may be doing just fine without it. However, you could be doing even better if you work this into your day-to-day marketing plan.

Benefits of Twitter for your Business

I have heard all the reasons for not wanting to use Twitter (some of which are outlined above). That being said, it only takes one sale directly related to this social networking service to realize that it is right for you.

Everyday, I talk to clients and prospects about Twitter. Clients want to know how they can use it to increase sales and profits. Prospects want to know the same. Here are the benefits that I always convey:

  • Share useful information with your followers – from company news to blog post updates and much more
  • Show that you are an authority in your industry
  • Keep up with the competition – are you the only one in your field and local area who is not using Twitter?

I get it. I know that many people don’t have the time to manage a Twitter account along with everything else that is required of them. But this is no excuse for not getting started.

If you have any questions, are interested in creating an account, or just want to discuss Twitter as a marketing strategy, get in touch. You may be surprised at what you have been missing out on.