Is Unique Content Really that Important?

In my experience, for every one person who realizes the benefits of unique content there are three others who think this is nothing but a waste of time and money. They believe that adding duplicate content to their website or blog is neither a good thing or a bad thing.

Which group do you fit into?

Simply put, unique content is 100 percent necessary if you want to drive your site to the top of the search engines. Additionally, this is extremely important when it comes to keeping readers engaged.

Without unique content, you are not “bringing anything special to the party.” Instead, you are publishing material that is being used by at least one other website. What does this do for you?

If it is no good, why do so many people rely on duplicate content? There are two reasons:

  • It is easier to copy somebody else’s work
  • It is more affordable to scrape content (actually, it is free)

Not only are you harming your website when you use duplicate content, but you are damaging your reputation. You may be able to get away with this for a while, but soon enough somebody will call you out. Do you really want to give off this impression, especially to others in your industry?

Write it yourself or Hire a Professional

Despite working as a professional freelance writer for more than seven years, I am well aware that a large number of people – from single webmasters to large companies – would rather create their own content.

The primary benefit of writing your own content is that you can control every last element. On top of this, you probably have a solid grasp on the subject matter.

On the other hand, hiring a professional is beneficial for several reasons:

  • You can take a hands off approach, focusing more time on other tasks
  • Rely on somebody who knows the ins and outs of creating content for the internet
  • Get the best of the best in terms of on page SEO

With unique content, you have a better chance of your site ranking high in the search engines for your targeted keywords. Along with this, visitors will more thoroughly enjoy what you have to say.

Now what do you think about duplicate content? Hopefully you realize that this is a shortcut to nowhere!

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