There is no denying the fact that Facebook is a popular tool among users who are interested in sharing photos, keeping tabs on friends, and staying in touch.
Despite the fact that you may spend many hours a week on your personal Facebook account, there is a good chance that you may be overlooking the importance of this tool from a business perspective.
Should I use Facebook for business? I could write a long post on why the answer is yes. Instead, I will simply say this:
There are more than one billion people on Facebook. By having a page for your business, you can target these people with the goal of turning them into customers.
Over the years, I have created Facebook business pages for hundreds of clients. Additionally, I currently manage many of these pages by making regular updates and helping increase the number of “likes.”
Although I have a lot to say (more to come in future posts), those who are new to using Facebook for their business can learn a lot by visiting these two official pages:
If you scour both of these resources provide by the social media giant, you are sure to come away with a better understanding of what you should and should not be doing.
Benefits of Facebook for Business
If you don’t yet have a Facebook business page, you don’t want to be bored with the details. Instead, you want to know what it can do for you.
Here are a few of the benefits that many others are currently enjoying:
- Increase customer and prospect engagement
- Drive traffic to your primary website and/or blog
- Generate more leads
- A place to share company updates, photos, and more
If you are going to get serious about your online presence, it is essential to have a high quality Facebook page for your business.