Some people use Twitter for personal reasons. They enjoy using this tool to communicate with friends and family. Others use this social media service day after day, never actually signing into an account or posting a Tweet. Instead, they simply keep tabs on others.
Don’t forget about another group: those who harness the power of Twitter for their business.
Despite tens of millions of users, many small business owners are slow in getting involved. They realize that many of their colleagues and competitors are using the service, but for one reason or the next they continue to lag behind.
There are many reasons why businesses avoid Twitter like the plague:
- They don’t see the value
- They don’t know what type of information to post
- They don’t have the time to manage their account
Does this sound familiar? Fortunately, there are solutions to all of these potential issues.
There is no rule saying that you have to create a Twitter account for your business. You may be doing just fine without it. However, you could be doing even better if you work this into your day-to-day marketing plan.
Benefits of Twitter for your Business
I have heard all the reasons for not wanting to use Twitter (some of which are outlined above). That being said, it only takes one sale directly related to this social networking service to realize that it is right for you.
Everyday, I talk to clients and prospects about Twitter. Clients want to know how they can use it to increase sales and profits. Prospects want to know the same. Here are the benefits that I always convey:
- Share useful information with your followers – from company news to blog post updates and much more
- Show that you are an authority in your industry
- Keep up with the competition – are you the only one in your field and local area who is not using Twitter?
I get it. I know that many people don’t have the time to manage a Twitter account along with everything else that is required of them. But this is no excuse for not getting started.
If you have any questions, are interested in creating an account, or just want to discuss Twitter as a marketing strategy, get in touch. You may be surprised at what you have been missing out on.