In many areas of business, you can be the tortoise or you can be the hare. There are times when slow and steady wins the race. There are also times when fast is good, faster is better, and fastest is best.
When it comes to corporate blogging, there is no point in sitting on your hands and waiting for something good to happen. Even if you make mistakes, even if you travel down the wrong path, moving fast puts you in position for early success.
Excuses will Slow you Down
Analysis paralysis is real. The more you stare at your blog and the more ideas you consider, the more difficult it will become to pull the trigger. This isn’t to say you should dive in headfirst without a plan. However, if you continually avoid the first step you will never make progress.