corporate blogging strategy

Forget the Tortoise, Be a Corporate Blogging Hare

In many areas of business, you can be the tortoise or you can be the hare. There are times when slow and steady wins the race. There are also times when fast is good, faster is better, and fastest is best.

When it comes to corporate blogging, there is no point in sitting on your hands and waiting for something good to happen. Even if you make mistakes, even if you travel down the wrong path, moving fast puts you in position for early success.

Excuses will Slow you Down

Analysis paralysis is real. The more you stare at your blog and the more ideas you consider, the more difficult it will become to pull the trigger. This isn’t to say you should dive in headfirst without a plan. However, if you continually avoid the first step you will never make progress.

Calipari lessons on blogging

5 Corporate Blogging Techniques I Learned from John Calipari

Most people don’t associate corporate blogging with sports, but as a huge college basketball fan, I always try to draw comparisons between business and life on the court.

John Calipari, the current head men’s basketball coach at the University of Kentucky, is one of the top coaches in the game today. Since arriving in Lexington for the start of the 2009-2010 season, he has compiled a record of 190-38. This includes four trips to the Final Four, including a national championship in 2011-2012.

What does this have to do with corporate blogging? Not much. Even so, Calipari’s approach to the game has taught me a lot about blogging and business in general.

common corporate blog mistakes

Top 5 Corporate Blog Mistakes and How to Overcome Them

There are a few things you can do to position your corporate blog for success. Conversely, there are mistakes you must avoid if you want to find yourself on the road to reaching your goals.

Marketing professionals are producing more content than ever before, with 70 percent noting that they have increased production over the past year. Even so, there is a difference between creating just any content and creating quality content.

A corporate blog gives your organization an outlet for publishing a variety of content. From there, it can be distributed through a variety of channels, ranging from email marketing to social media marketing.

Blogging Mistakes to Avoid

It’s easy to understand the power of corporate blogging. It’s difficult to stay on track, day after day, as there are a variety of mistakes that could sink your ship. While mistakes are inevitable, the old adage holds true: knowledge is power.

Here are five corporate blog errors to avoid, as well as advice on overcoming each one.