Two Great Pieces from the Newsletter

In addition to working as a freelance writer and social media marketing professional, I dabble (from time to time) in the world of domaining. While I have worked with many sellers over the years, has all been one of my favorites.

You can do more than buy domains from this company. You can also learn quite a bit about improving your online presence. Sure, they focus primarily on domain name acquisition but every now and again they publish a great piece on social media or another related topic.

There are two pieces from their October 2012 newsletter that I want to bring to your attention:

My primary reason for sharing these links is simple: the content is easy to read, straight to the point, and full of useful information for beginners.

If you are interested in more information on these topics, check out two of my most recent blog posts:

Remember, you can find good information anywhere. The last thing I was expecting today was a newsletter from that offered Facebook and Twitter advice. However, this was exactly what came through – and I am glad it did.

Facebook for Business – Yes or No?

There is no denying the fact that Facebook is a popular tool among users who are interested in sharing photos, keeping tabs on friends, and staying in touch.

Despite the fact that you may spend many hours a week on your personal Facebook account, there is a good chance that you may be overlooking the importance of this tool from a business perspective.

Should I use Facebook for business? I could write a long post on why the answer is yes. Instead, I will simply say this:

There are more than one billion people on Facebook. By having a page for your business, you can target these people with the goal of turning them into customers.

Over the years, I have created Facebook business pages for hundreds of clients. Additionally, I currently manage many of these pages by making regular updates and helping increase the number of “likes.”

Although I have a lot to say (more to come in future posts), those who are new to using Facebook for their business can learn a lot by visiting these two official pages:

If you scour both of these resources provide by the social media giant, you are sure to come away with a better understanding of what you should and should not be doing.

Benefits of Facebook for Business

If you don’t yet have a Facebook business page, you don’t want to be bored with the details. Instead, you want to know what it can do for you.

Here are a few of the benefits that many others are currently enjoying:

  • Increase customer and prospect engagement
  • Drive traffic to your primary website and/or blog
  • Generate more leads
  • A place to share company updates, photos, and more

If you are going to get serious about your online presence, it is essential to have a high quality Facebook page for your business. Blog – Your Wednesday Review

I often times receive emails from potential clients asking me to review their blog and social media profiles. They are looking for professional advice regarding everything from the quality of their content to the structure and much more.

Since I enjoy “inspecting” these sites and providing feedback, I want to bring some of my thoughts to my readers.

On Wednesday of every week, I am going to pick a blog at random (sort of) and provide an analysis. This will help those with their own blog to better understand what is being done right as well as which mistakes to avoid as they move forward.

Web Property: Blog

Company Background: Edgar Snyder & Associates is one of the largest personal injury law firms in Pittsburgh, PA. In addition to a well designed website, the firm spends a lot of money on online and traditional advertising.

What I Like

There is a lot to like about this blog. Before we talk about the content, it is important to note that the blog is laid out nicely with one column for “recent news” and another for “recent blog posts.”

Here are the three things that stick out in my mind:

1. High quality content with each post checking in at least 300 words. It is easy to see that they are putting a lot of time into producing content that visitors will find useful. For an example, visit the post entitled: Laws You Need to Know During Construction Season. It is nearly 600 words long, includes facts and figures, and is broken down into sections making it easier to read.

2. Updated often. Through the first 10 days of October, for example, the blog was updated four times. This is in line with my suggestion of at least 12 blog posts per month.

3. Easy to read. One of the biggest mistakes that I see on attorney blogs is too much industry jargon. If the average reader cannot understand it the content is useless. On a personal injury blog, such as this, it is important that somebody who is looking to hire an attorney can understand and identify with the content.

What I don’t Like

While there is a lot to enjoy, there are a couple of things I would change:

1. Too much self-promotion. As you read through the blog posts, some have as many as five internal links. This is something that needs done – both for readers and search engines – but there is a fine line between providing these links and going overboard.

Personally, I would like to see a few outbound links to supporting websites such as the Pennsylvania Department of Transportation (sticking with the example above).

An overabundance of internal links becomes more obvious when the posts are short.

2. Too many redundant posts. I hate to bring this up, as I know how difficult it can be to come up with fresh topics on a regular basis. However, it can be frustrating for regular readers to be bombarded with the same information time and time again. Fortunately, even when two posts resemble each other, there is fresh information and new thoughts to make it worthwhile.


There is much more “good than bad” on the blog at The quality is high, the posts are regular, and the content is easy to read. When you add all this together, it is easy to see that this firm has put a lot of time and energy into its corporate blogging strategy.

What do you want to Know about Starting a Corporate Blog?

I often times find that many companies are confused when it comes to the benefits of corporate blogging. They know what a blog is and how it works. However, they are unsure of the benefits and why they need to get involved. Does this sound familiar?

Here are three common questions that are constantly thrown my way. Hopefully the answers will help you better understand why a corporate blog can help your business, regardless of the industry or size.

How often should I post?

This is a common question for a variety of reasons:

  • Most people have a difficult time finding enough time to make regular posts to their blog
  • A large number of people despise writing, making them wonder if a corporate blog is really “worth it”

While there is no right or wrong answer to this question, I always suggest posting two to four times per week if possible.

What should I say?

It is easy for me to sit here and say that you should make at least two posts per week. That being said, this is easier said than done in many situations.

If you need any guidance regarding what your posts should touch on, check out this article.

What can a blog do for my online presence?

With so many variables, there is no way of saying for sure how long it will take to see a positive impact or what to expect in terms of results.

As long as you stick with your blog, month after month, here are a few things you can eventually expect:

  • Higher search engine rankings
  • Engagement with your audience
  • The ability to show that you are an expert in your field

These are just a few of the many questions that you may have as you contemplate the need for a corporate blog.

If you have any specific questions, feel free to leave a comment or contact me direct for more information.

Blogging for your Business – Three Types of Posts

If you don’t yet have a blog for your corporate website, there is no better time than now to make a change. A growing number of companies are beginning to realize the benefits of regularly scheduled blogging. Of course, this is easier said than done. Just because you have a blog does not mean you are taking full advantage of its power.

No matter if you write your own blog posts, hand this task off to an employee, or outsource, there are three “types” to focus on.

1. Informative. Regardless of your industry, it is safe to say that you can lend useful advice and information from time to time. For example, real estate agent blogs often times publish local home sales statistics. It is this type of information that not only attracts readers but allows them to dive in deeper for a full analysis.

Tip: make your blog posts as unique as possible. Even if you are writing about the same subject as others, your personal views and opinions can make your piece standout.

2. News. Did you recently eclipse an important company or industry milestone? Did you hire a new employee? If you feel that the news is worth sharing, publishing a blog post on the topic is a good place to start.

Tip: it is generally simple to turn a press release into a blog post.

3. Sales oriented. Some people push the line when it comes to sales content. Others back away from this completely. Whether or not you push your products and/or services via your blog is based largely on your company, industry, and personal opinion on doing so.

Tip: if you are interested in this type of post don’t go overboard. Through my personal experience, there is nothing wrong with a sales oriented post here and there. However, if you do this too often you may begin to put off your audience.

With the proper mix, you can be rest assured that your blog is always fresh while giving readers something to come back for on a regular basis.

Does my Business need a Twitter Account?

Some people use Twitter for personal reasons. They enjoy using this tool to communicate with friends and family. Others use this social media service day after day, never actually signing into an account or posting a Tweet. Instead, they simply keep tabs on others.

Don’t forget about another group: those who harness the power of Twitter for their business.

Despite tens of millions of users, many small business owners are slow in getting involved. They realize that many of their colleagues and competitors are using the service, but for one reason or the next they continue to lag behind.

There are many reasons why businesses avoid Twitter like the plague:

  • They don’t see the value
  • They don’t know what type of information to post
  • They don’t have the time to manage their account

Does this sound familiar? Fortunately, there are solutions to all of these potential issues.

There is no rule saying that you have to create a Twitter account for your business. You may be doing just fine without it. However, you could be doing even better if you work this into your day-to-day marketing plan.

Benefits of Twitter for your Business

I have heard all the reasons for not wanting to use Twitter (some of which are outlined above). That being said, it only takes one sale directly related to this social networking service to realize that it is right for you.

Everyday, I talk to clients and prospects about Twitter. Clients want to know how they can use it to increase sales and profits. Prospects want to know the same. Here are the benefits that I always convey:

  • Share useful information with your followers – from company news to blog post updates and much more
  • Show that you are an authority in your industry
  • Keep up with the competition – are you the only one in your field and local area who is not using Twitter?

I get it. I know that many people don’t have the time to manage a Twitter account along with everything else that is required of them. But this is no excuse for not getting started.

If you have any questions, are interested in creating an account, or just want to discuss Twitter as a marketing strategy, get in touch. You may be surprised at what you have been missing out on.

How much Content does my Blog need?

One of my most popular services is blog post creation. In short, the client gives me targeted information pertaining to their blog and I ensure that it is moving forward in the right direction. From making regular posts to spreading the word via social media outlets, I do it all.

However, this often times leads to one very important question: how much content does my blog really need?

There is no “right or wrong” answer. Some people hire me to make several posts per day. Others only want to update their blog a couple of times per month.

Note: a blog is not the same as your “static” website. This is an area of your site that needs to be updated regularly. Not only is a blog a great outlet for staying in touch with clients and prospects, but the more unique content you add the more opportunity your site has for ranking high in the search engines.

Where should I Start?

Typically, my suggestion is the same across the board: 12 to 15 blog posts per month is a great place to start. This works out to approximately 3 to 4 posts per week. This is generally enough to keep readers happy while also making ground in the eyes of Google (as well as other search engines).

It may sound like a lot, but this level of posts is actually quite common for corporate clients. Many people only believe that this number is high because they cannot imagine writing so much during the course of one month. For guys like me, people who enjoy writing, this is not nearly as challenging as it sounds.

Final Thought

Quantity is important but it is far from the only thing your blog needs to succeed. It is essential that you also provide high quality, unique content that is targeted to your industry.

A Recent Sample for your Enjoyment

A few times a week, I will receive an email or phone call from a prospect asking for samples. While I have hundreds of these to supply, some are better targeted to that person than others.

I wanted to publish a link here to one of my most recent samples, giving everybody a better idea of my work including the types of content I produce.

The title of the post: The Cost of Going Green

It is a 500+ word blog post in the personal finance niche. Month after month, I provide this client with multiple blog posts as well as other types of content including product reviews.

As always, if you are interested in viewing more samples feel free to contact me at your earliest convenience.

Is Unique Content Really that Important?

In my experience, for every one person who realizes the benefits of unique content there are three others who think this is nothing but a waste of time and money. They believe that adding duplicate content to their website or blog is neither a good thing or a bad thing.

Which group do you fit into?

Simply put, unique content is 100 percent necessary if you want to drive your site to the top of the search engines. Additionally, this is extremely important when it comes to keeping readers engaged.

Without unique content, you are not “bringing anything special to the party.” Instead, you are publishing material that is being used by at least one other website. What does this do for you?

If it is no good, why do so many people rely on duplicate content? There are two reasons:

  • It is easier to copy somebody else’s work
  • It is more affordable to scrape content (actually, it is free)

Not only are you harming your website when you use duplicate content, but you are damaging your reputation. You may be able to get away with this for a while, but soon enough somebody will call you out. Do you really want to give off this impression, especially to others in your industry?

Write it yourself or Hire a Professional

Despite working as a professional freelance writer for more than seven years, I am well aware that a large number of people – from single webmasters to large companies – would rather create their own content.

The primary benefit of writing your own content is that you can control every last element. On top of this, you probably have a solid grasp on the subject matter.

On the other hand, hiring a professional is beneficial for several reasons:

  • You can take a hands off approach, focusing more time on other tasks
  • Rely on somebody who knows the ins and outs of creating content for the internet
  • Get the best of the best in terms of on page SEO

With unique content, you have a better chance of your site ranking high in the search engines for your targeted keywords. Along with this, visitors will more thoroughly enjoy what you have to say.

Now what do you think about duplicate content? Hopefully you realize that this is a shortcut to nowhere!

Welcome to

Before we go any further, I just want to say thank you for visiting my site.

This is the first of many blog posts, most of which will discuss anything and everything related to content creation and social media marketing.

As a professional who has serviced clients all over the globe for more than seven years, it is my hopes to share past experiences and knowledge to help you better your online business.

If you want to learn more about me or get a better idea of what I have done in the past, check out the following pages: about and testimonials.

Check back often for new blog posts. And of course, if you have any questions feel free to get in touch.