Most people don’t associate corporate blogging with sports, but as a huge college basketball fan, I always try to draw comparisons between business and life on the court.
John Calipari, the current head men’s basketball coach at the University of Kentucky, is one of the top coaches in the game today. Since arriving in Lexington for the start of the 2009-2010 season, he has compiled a record of 190-38. This includes four trips to the Final Four, including a national championship in 2011-2012.
What does this have to do with corporate blogging? Not much. Even so, Calipari’s approach to the game has taught me a lot about blogging and business in general.